The business conversation establishes project goals and target audiences. It is a starting point for identifying a content strategy and, perhaps, on the back of an envelope, establishing an outline for deliverables. The business conversation continues through development and launching the website, and it can continue through full implementation and maintenance of the content strategy.
John Ernsthausen embraces the principles of agile project management and agile web development. He expects these practices to shorten the total development cycle, avoid lengthy planning sessions which can easily be misinterpreted, and drive a product for his customer. He engages in short time framed development cycles and frequent interactions with his client. He seeks to implement a manageable deliverable in each short development cycle. Deliverables include any part of website planning, application development, and support.
The concrete result of the business conversation will eventually be the total of the content marketing strategy. The web designer needs a wireframe, a design and interface schematic that indicates a blueprint for the website. While there is special software for creating an electronic wireframe, a pencil and paper wireframe communicates the intent.
John Ernsthausen facilitates the business conversation. He communicates with the client and collaborates with team members, usually the additional team member is a web designer. He participates in client training and software support.
John is skillful in the following business software. He can create documents and spreadsheets to facilitate the business conversation in iWork Pages and Numbers as well as MS Office Word and Excel. Adobe Acrobat Pro, Photoshop, and InDesign help with forms, images, and illustrations. LaTeX and LaTeX Beamer help with document preparation and presentations.
John Ernsthausen is a self-taught web developer and businessman. He is a motivated and detail-oriented developer who takes initiative, and he takes extreme pride in his work. John loves to learn and has an aptitude for learning new technology. John believes he is successful because he is consistent. He understands his trade and keeps current with emerging trends.
John Ernsthausen holds a Master of Science degree in Computational Science Engineering from McMaster University and a Bachelor of Philosophy, the honors degree, in Chemistry and Mathematics from the University of Pittsburgh. John successfully completed an online marketing course with LunaMetrics.