The info-graphic at the top of this page explains the concept of complete online presence management. Technically speaking, align the content you publish with your customer’s interests to naturally attract inbound traffic that you can then convert.
John Ernsthausen implements this process at Smarty Pixels. John’s strengths include web development, content development or copywriting, and analytics or website seo.
Successfully negotiating a path from leads to delighted customers most likely involves events with interested customers. Realize a website is a tool to find customers, an animated brochure. Your relationship with your customers begins with a lead.