Experienced online marketer and effective Search Engine Optimizer (SEO)
John Ernsthausen is an experienced SEO and copywriter. He programs SEO technology into each web page. This combination of experience is rare.
The purpose of an online presence is online marketing. Online marketing relies on this foundation: Web content attracts the right visitors to a website and an engaging website keeps them interested. Align the content you publish with the content your customer seeks through an online search to naturally attract inbound traffic that responds to your call-to-action.
Your content strategy is your online marketing strategy. It is a direct response to the ideal expected visitor, the visitor who will engage with your website. John builds a content strategy from the domain knowledge of the client, and he is prepared to design everything about the website to implement the content strategy — from the content on your website to the user interface to the web design to the branding — content is King!
A successful website consistently brands all products and services. An online presence establishes branding on the world wide web.
Search Engine Optimization (SEO) is an art and a science that aligns the content you publish with the content your customer seeks through an online search. Technically speaking, John works to achieve a good position in a Search Engine Results Page (SERP) and the local business listings.
SEO empowers people with insightful website analytics to correctly respond to user behaviors and adjust content to achieve and maximize business objectives defined by the content strategy. John helps clients to clarify website analytics. Technically speaking, SEO enables insightful analytics and, if necessary, A/B testing research to identify user habits as the user engages with the web page. In this sense, SEO informs the content strategy. SEO enables a copywriter to tune web content. It enables the web designer and web developer to confirm the user interface and user experience. The SEO must also respond to the ever changing SEO practices of search engines such as Google so that your online marketing campaign remains effective.
John Ernsthausen is a self-taught web developer and businessman. He is a motivated and detail-oriented developer who takes initiative, and he takes extreme pride in his work. John loves to learn and has an aptitude for learning new technology. John believes he is successful because he is consistent. He understands his trade and keeps current with emerging trends.
John Ernsthausen holds a Master of Science degree in Computational Science Engineering from McMaster University and a Bachelor of Philosophy, the honors degree, in Chemistry and Mathematics from the University of Pittsburgh. John successfully completed an online marketing course with LunaMetrics.